Sunday, July 15, 2007

Company Perspectives:


The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.




Key Dates:
1901: Walt Disney, the company's founder, is born.
1919: With Ub Iwerks, Disney forms Iwerks-Disney Commercial Artists.
1923: The distributor M.J. Winkler purchases Disney's Alice Comedies for $1,500 per reel; Disney creates Disney Bros. Studios with his brother Roy.
1924: M.J. Winkler Productions debuts the Alice Comedy Series, with the film Alice's Day at Sea, in theaters.
1928: Mickey Mouse is "born"; Disney releases Steamboat Willie, its first film with sound.
1937: Snow White and the Seven Dwarfs, Disney's first full-length animated film, debuts.
1940: Pinocchio and Fantasia are released.
1955: The Mickey Mouse Club debuts; Disneyland opens in Anaheim, California.
1966: Walt Disney dies of lung cancer.
1971: Walt Disney World opens near Orlando, Florida; Roy O. Disney dies.
1982: EPCOT Center opens on the grounds of Walt Disney World.
1983: The first foreign Disneyland, Tokyo Disneyland, opens.
1984: Michael Eisner is named Disney's new CEO; Disney releases Splash under its new label, Touchstone Pictures.
1989: Disney-MGM Studios Theme Park opens near Orlando, Florida.
1992: Euro Disney (later named Disneyland Paris) opens.
1996: Disney acquires television station Capital Cities/ABC for $19 billion; Radio Disney debuts.
1998: Animal Kingdom opens in Walt Disney World, Florida.
1999: Disney Cruise Line begins operations with the Disney Magic.
2001: Disney's California Adventure opens next to Disneyland; Disney acquires Fox Family Worldwide for $5.3 billion.
2003: Roy E. Disney--son of Roy O. Disney, last of the founding family associated with the company--and Stanley Gold quit the Disney board and start Save Disney.com in an attempt to oust CEO Michael Eisner.

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